The old world of business is crumbling, and good fucking riddance. The one that told us profit is king, that competition is survival, that our worth is measured in how much we earn. We’re building something different—something feminist. A business where people come before profit, where impact is valued over empty scale, where branding isn’t just aesthetics, it’s activism.
Because branding is not just how you look—it’s what you stand for. And if your brand isn’t grounded in your values, it’s just another empty shell designed to sell, sell, sell. A feminist business refuses to play that game. It tells the truth. It uplifts. It disrupts. It creates space for others.
So, what’s one way you can make your brand more feminist?
1. Ditch the Extractive Business Model
Capitalism is built on taking—taking labor, taking resources, taking advantage. A feminist brand shifts that. Instead of extracting, it gives back. It ensures fair pay, conscious pricing, ethical production, and transparency. It doesn’t exploit workers, designers, or clients. It rethinks the way business is done and centers sustainability—of people, of the planet, of creativity itself.
2. Speak with Power (Not Just Profit in Mind)
Marketing has long been about manipulation, about preying on insecurities, about manufacturing desire for things we don’t need. A feminist business flips the script. It doesn’t use fear to sell. It tells bold, unapologetic stories. It builds community, not just a customer base. It says, “You are already enough,” not “You need this to be enough.”
3. Make Space for Others (and Pass the Mic)
A feminist business knows that success isn’t just about who’s in the room, but who isn’t—yet. It prioritizes inclusivity. It shares opportunities. It pays for guest speakers. It hires diverse talent. It doesn’t just uplift its own voice—it amplifies others.
4. Pricing That Reflects Value, Not Just Scarcity
Underpricing is a feminist issue. So is overpricing in a way that makes transformation inaccessible. A feminist brand understands the value of labor, of knowledge, of lived experience. It charges what is fair, not just what the market dictates. It makes space for multiple access points—tiered offers, sliding scales, or pay-it-forward models. Because financial gatekeeping has never been the move.
5. Brand Aesthetics That Are More Than Just Pretty
Sure, a feminist business can have dreamy visuals, but it’s never just about the surface. It’s about intention. It’s about creating a brand world that welcomes, that challenges, that represents something real. It’s about breaking the mold of “feminine” design clichés (delicate, soft, palatable) and redefining what feminist branding even looks like. Because there is no single way to look feminist—only ways to be it.
A feminist business is built on care, on disruption, on equity. It prioritizes people over profit. It dares to do business differently. And in a world that still insists the old ways are the only ways, that in itself is radical.
