Is Your Brand Actually Unique? Or Are You Just Vibing in the Same (lame) Lane as Everyone Else?

This one gonna hurt babe. Sorry!, But Is actually the root problem of most brands that are not selling as they should. Be fully honest and let’s get through with it.

Here’s a quick and dirty litmus test to see if your brand is truly owning a space—or if you’re just remixing what’s already been done.

🚨 If you answer “yes” to 2+ of these, you might have a positioning problem.

❌ 1. Could someone swap your logo with a competitor’s and no one would notice?

(If your website, messaging, or visuals look interchangeable, you’re just another option—not the option.)

❌ 2. Are you using the same 3 buzzwords everyone else in your industry is using?

(You know the ones: “soulful” “authentic,” “For the wild and free”)

❌ 3. Do you feel the need to explain what makes you different?

(If people don’t immediately feel your differentiation, you don’t have one. Sorry babe!)

❌ 4. Are you blending in visually?

(If your brand looks like all the others in your industry it’s time to rethink things.)

❌ 5. Would your brand still make sense in 2019?

(Trends evolve. If your brand positioning hasn’t shifted in the last 3 years, it’s probably outdated.)

❌ 6. Do you attract a lot of ‘meh’ inquiries?

(If people keep asking about discounts, think your services are expensive, or “love your style but aren’t ready to invest”—your positioning is off.)

Now, Let’s see how to fix It (If you just flunked the bloody test)

1️⃣ Rewrite your brand’s “I believe” statement.

→ If your brand were a manifesto, what would it say? Be Brave. Don’t just repeat what other “top of the food-chain are saying” (they are actually so well positioned because of their bravery and differentiation)

2️⃣ Choose an enemy.

→ What’s the mainstream (or better yet patriarchal) norm you’re here to disrupt?

3️⃣ Make your differentiation blatantly obvious.**

→ If someone lands on your IG or website, they should immediately feel your brand’s unique flavor—without explanation. If you are not sure, ask a few people that will fall into “the ideal client category” (please don’t ask your mom and bestie, we need objectivity!)

4️⃣ Run the “I Own This” Test.

→ If you claim to be “bold” but so does every other brand in your niche, you don’t own it. Find something more specific.

Now the punch in the gut was felt (in a wtf way, I know I’ve been there) the good news is that we can actually fix this. (And quite easily to be honest) And If you are confused AF or need hand holding get in touch or get (my favorite resource ever created) The Flesh and Bones of your Brand, this notion board is actually how I create brands and lay down the strategy that actually makes you the money baby!

xx